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This cookie policy explains what cookies are, the different types of cookies, how we use them and most importantly how to control your cookies. 54gene uses cookies and similar technologies when you visit our website or any other websites, pages, features, or content we own or operate, when you use the 54gene mobile app, and/or interact with our online advertisements or marketing emails (collectively the "Services"). By continuing to use our site and our services, you are agreeing to the use of cookies and similar technologies for the purposes described in this policy.

What are cookies and why do we use them?

Cookies are text files containing small amounts of information which are downloaded to your browser or on your hard drive that allow us to differentiate between you and all our other visitors. Cookies can be recognized by the website that downloaded them — or other websites that use the same cookies. This helps websites know if the browsing device has visited them before. There are many benefits to this. For example, every time you visit our Services we can log you in automatically, and remember your preferences. Plus, we can keep you logged in as you move around the site and give you a personal experience.

What are the different types of cookies?

First Party Cookies

First Party Cookies are set and controlled by us. They include:

Session cookies: These cookies are only stored on your device (which may mean a desktop computer, laptop, tablet or mobile phone) during a single visit to the Services (called a ‘browser session’). They do not do anything unless you are actively browsing, and they are deleted as soon as you close your browser. For example: a session cookie allows you to move from page to page without having to repeatedly log into the site.

Persistent cookies: These remain on your device until they are set to expire or you choose to delete them from your browser cache. They are activated each time you visit the website that created them. A persistent cookie lets us remember you when you return, helps analyse your behaviour while you are on the site, and lets us identify any problems.

Third Party Cookies

Third Party Cookies are cookies that another party places on your browsing device through our websites. The parties that set third party cookies can recognize your browser both when it visits our Services and when it visits certain other websites or mobile apps. Some cookies are associated with your account and Personal Information (as defined in the Privacy Statement), while others are not. We do not control how third party cookies are used. You should check the third party’s website for more information about how they use cookies.

Why do we use cookies?

Cookies help us understand how our Services are being used, letting you navigate between pages efficiently, remembering your preferences, and generally improving your browsing experience. We generally treat information collected by cookies and other technologies as non-Personal Information. However, to the extent that IP addresses or similar identifiers are considered Personal Information by local law, we also treat these identifiers as Personal Information. If we combine non-Personal Information with Personal Information the combined information will be treated as Personal Information for as long as it remains combined.

We use both session cookies and persistent cookies to improve the security of your Personal Information, enhance the functionality of certain features, and improve performance of our Services.

We also use advertising cookies, beacons, pixels and/or tags to assist with marketing our products and services to interested individuals. We may present you with an advertisement when you leave our Services because we think you might be interested in 54gene. Cookies also help ensure marketing you see online is more relevant to you and your interests.



What types of cookies does 54gene use?

54gene uses cookies for the following purposes:

Authentication

These cookies do things like ensure that your password works and you stay logged in when you move between pages on the Services and help the Services to remember details like what is in your shopping basket or how far you are through an order. They also keep you secure while you are logged in and help to ensure the Services looks consistent during your visit.

Security

Some cookies help us detect, prevent, and mitigate malicious and fraudulent activities on our Services. Security cookies also support and enable other security features

Performance, Analytics and Research

These cookies collect information about how you use our Services, such as which pages you visit often, how you move from one link to another and if you experience any errors. They do not collect anything that could identify you as it is aggregated data and we only use them to improve how our Services works, understand what interests our users, and measure how effective our content is. Our performance cookies include: (a) web analytics to provide information on how our site is used (b) error management to help us improve the site by measuring any errors that occur (c) site preferences to remember details such as how you have set up your home page.

Advertising

Advertising cookies collect information about browsing habits. These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information may be shared with other organizations such as advertisers. This means after you are done using our Services, you may see some advertisements about our Services elsewhere on the Internet.

Preferences and Settings

Your preferences may be stored in our cookies so you do not have to reset them every time you visit our services. These cookies allow us to remember the choices you make to tailor this website and provide enhanced features and content to you. For example, these cookies can be used to remember your user name, language choice or country selection, they can also be used to remember changes you've made to text size, font and other parts of pages that you can customize. In addition, they may be used to provide services you've asked for such as watching a video or commenting on a blog.

Social Media Plugins

In order to enhance your internet experience and to make the sharing of content easier, some of the pages on our Services contain tools or applications that are linked to third party social media service providers such as Facebook, Twitter or Google+. Through these tools or applications the social media service provider may set its own cookies on your device. We do not control these cookies and you should check the social media service provider’s website for further details about how they use cookies.

Marketing

We use cookies to measure how you interact with our marketing communications to determine, among other things, how effective a marketing campaign is. For example, we may measure whether certain marketing communications resulted in purchases

Referrals

These cookies are placed on your device when you use one of our special referral pages to create a link to refer our service to your friends. When you create your referrers account and/or send a referral link by email or social media outlet (including but not limited to Facebook and Twitter), a cookie will be placed on your device to help us track the referrals you have made and credit you with any benefit that is available in accordance with our referral program. If you receive a referral to our service and click on the link sent to you, we will also place a cookie on your device so that we can understand how well our referral program is being responded to and provide you with any benefit that is available to you, through the program when you sign up to our service.

When do we use cookies?

We use cookies when you visit our website or any other websites, pages, features, or content we own or operate, when you use the 54gene mobile app, and/or interact with 54gene online advertisements or marketing emails. If a browser visits these sites they will receive a cookie from 54gene. Cookies are also placed in your browser when you visit other sites that host our plugins.

How do you control cookies?

We suggest you accept all cookies from our site to get all the benefits we have outlined above. However, it is possible to manage and block cookies in three ways using (1) your 54gene opt-out settings (2) your web browser and (3) third-party opt-out settings. Unless you have adjusted your browser settings, our system will issue cookies as soon as you visit our website. Remember, if you change your browser settings to block all cookies (including essential ones) you may not be able to access some or all parts of our site.

You can also set your browser to alert you every time a site sets a cookie. Each browser works differently, but here are instructions on how to manage your cookies, using all the browsers we support:

Internet Explorer

Click on the 'Tools' icon then select 'Internet Options'. Choose the 'Privacy' tab and Click on ‘Advanced’ for more detailed privacy settings.

Safari

Choose 'Preferences' from the Safari menu then select 'Privacy'. You’ll see your Cookie settings and can choose your settings.

Mozilla Firefox

Click on 'Menu', 'Options', 'Privacy' and then select ‘Firefox will:’ to use custom settings for history. You can then choose your settings.

Google Chrome

Click on the 'Menu' then select Settings. At the bottom of the page, select ‘Show advanced settings.’ In the 'Privacy' section, click the ‘Content settings’ button. In the ‘Cookies’ section, choose your preferred setting.

Do-Not-Track Disclosure

Although we do our best to honour your privacy preferences, and have implemented industry standard safeguards as described above, we do not respond to Do-Not-Track signals from your browser at this time due to the lack of an established industry standard. We use advertising technology to show you advertising relevant to your 54gene experience. Also, when we use other companies’ services, data, and software tools to target advertising to you, these companies may collect information (such as a unique cookie or mobile identifier) about your online activities over time and across other websites or services on our behalf.

How can I opt out of interest-based advertising?

Any interest-based advertising placed on 54gene’s behalf will contain information on or near them that informs you about the third-party delivering you the ads and how to opt out of receiving similar ads from that party in the future. If you do not see any information about how to opt out of receiving these ads, you are likely receiving a generic ad that was not specifically targeted towards you. In addition to the above, you can opt out of 54gene advertising through our opt-out settings.

Please note: if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.

Other helpful resources

To learn more about advertisers' use of cookies we encourage you to view the following:

If you have any questions regarding 54gene’s policy on cookies please contact by email at cookiepolicy@54gene.com.

Will this Cookie Policy be updated?

We may update this Cookie Policy from time to time for operational, legal or regulatory reasons. If we do, you will be notified when you first visit our Services after the change. You can also revisit this page if you wish to keep yourself informed.